With a dizzying fanfare, she was brought in as ‘face of modern diversity’.But days after she was announced as L’Oreal’s first transgender model, Munroe Bergdorf launched an extraordinary rant declaring all white people racist.
And today L’Oreal confirmed the 29 years old British star, who appeared in its recent ‘#allworthit’ campaign with Cheryl Cole and Katie Piper, has been dropped from her lucrative new role.
In a lengthy Facebook rant, she wrote ‘Honestly I don’t have energy to talk about racial violence of white people any more. Yes ALL white people.’Because most of ya’ll don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on backs, blood and death of people of colour. Your entire existence is drenched in racism. From micro-aggressions to terrorism, you guys built the blueprint for this s***.’Come see me when you realise that racism isn’t learned, it’s inherited and consciously or unconsciously passed down through privilege.’Once white people begin to admit that their race is most violent and oppressive force of nature on Earth… then we can talk.’Until then stay acting shocked about how the world continues to stay f***** at hands of your ancestors and your heads that remain buried in sand with hands over your ears.’L’Oreal told ‘We support diversity and tolerance towards all people irrespective of their race, background, gender and religion.’The L’Oréal Paris True Match campaign is a representation of these values and we are proud of the diversity of Ambassadors who represent this campaign.’We believe that recent comments by Munroe Bergdorf are at odds with those values, and as such we have taken the decision to end the partnership with her.’L’Oréal remains committed to celebrating diversity and breaking down barriers in beauty.’
The stars of advertising campaign were selected by L’Oreal as part of its ongoing drive to celebrate diversity and inclusivity in beauty.Earlier this year company, which also uses Helen Mirren as one of its regular models, claimed its focus on diversity had pushed sales and led people to reappraise brand. It also recently launched a mentoring initiative in partnership with The Prince’s Trust, which aims to help young people become more confident.Last night a company insider told ‘L’Oreal do not in any way condone or agree with Munroe’s comments. Obviously this is all highly embarrassing and very much goes against message.’To drop her now would be something of a PR disaster but, at same time, they cannot be seen to be endorsing any kind of racism or extremism. Conversations about her future are taking place.’Miss Bergdorf, who was born a boy called Ian, works as a DJ and trans activist in addition to her modelling. She began living as a woman at age of 18 but was prescribed hormones by a doctor only four years ago.The London-raised campaigner recently spoke of how she hopes to play a part in changing face of the beauty industry.
‘To be the first trans woman in a L’Oreal Paris UK campaign feels amazing, and also kind of crazy,’ she told Vogue Magazine.’When I got the email about it I was just sat with my mum and I couldn’t believe it. But I think it’s great .. I mean, as women we’re all so varied and L’Oreal are allowing more women to see themselves represented.’She added ‘It can be alienating, to see same images all of the time and for none of them to relate to you. In primary school… I loved Naomi Campbell and gravitated toward women of colour, even though they’d appear less on the pages than white models.’It’s important to be represented, because if you just see photos of white women then you start to measure yourself against a white standard of beauty, and obviously that’s not something I’m ever going to achieve, or should ever feel I have to achieve.’