If there’s one thing Kim Kardashian knows best, it is how to make a sale. The reality TV star sold out of her entire KKW Beauty line less than 3 hours after launching, bringing in a cool $14 million. The new makeup mogul launched her Creme Contour & Highlighting Kit at noon Wednesday. All 300,000 units, which went for $48 before taxes and shipping, had sold by 2:40 Pm. Sister Kylie Jenner made an estimated $9 million from her Lip Kits in 2016, which is certainly nothing to scoff at either. Kardashian’s new stack of cash does not come without controversy though. An ad for Kardashian’s line featured her in a high ponytail and much darker skin tone than usual, which led to accusations of blackface. She instead told she was just “really tan” during photo shoot and waved off allegations of either cultural appropriation or racism. “I showed the image to many people, to many in the business. No one brought that to our attention. No one mentioned it” she said.

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